Purpose

As an Optimization/Ranking Specialist, you are responsible for completing on-site optimization deliverables, with the intention of improving organic rankings & overall organic success metrics. You will receive new optimization tasks each day that you are required to execute for your client accounts by the end of each month. You are expected to be an on-site optimizations SEO expert and remain educated with regards to the current SEO landscape.

Accountabilities

• Be able to analyze site performance, specific to on-site optimization opportunities, using 3rd party SEO tools to identify strengths, weaknesses, and solutions
• Understand clients’ goals and preferences by looking at previous month’s completed work & notes in the Scorpion CS system, and being able to optimize accordingly
• Produce exceptional and thorough notes on work completed in Scorpion-formatted, professional documentation that meets internal/external expectations
• Make any necessary updates to tracked search terms 
• Find creative solutions for challenges unique to competitive-level SEO campaigns 

Monthly Accountabilities 

Complete task queue daily

Core Tasks, Level I: 

Page Optimization: 

Tipping Point Optimization: Identify pages that are close to reaching Page 1 for a valuable keyword and optimize the page well enough to increase the ranking.

Long-tail Keyword Optimization: Identify and complete long-tail keyword optimization work on-site.

Featured Snippet Optimization: Identity and complete featured snippet optimization opportunities based on information in 3rd party SEO tools and People Also Ask section. 

Preferred Landing Page Optimization: Identify and complete optimization strategies to improve rankings on high potential landing pages.

Metadata Optimization: Write compelling, keyword-relevant titles and meta descriptions, and run experiments to determine which variation is most effective

Optimization Refinement: Revisit an optimized page and make new changes that lead to higher rankings.

Internal Linking: Be able to put together a comprehensive internal linking plan and implement varied anchor text links across website content to improve UX and make it easier for Google crawlers to access important pages.

CMS Mastery: Experience with writing metadata, posting content, editing content, and implementing Schema markup in Scorpion CMS platform.

Core Tasks, Level II:

Discover High Potential Page Opportunities: Identify the most valuable keywords to target that necessitate creating new mid-level pages to effectively target a keyword group not covered by the current site structure.

Content Architecture Improvements: Know when it’s appropriate to use a silo/ content pyramid approach, research keywords to include at each level in the content pyramid, and implement the content pyramid.

Advanced Schema Markup: Be able to implement JSON-LD Schema markup through GTM for advanced structured data, including but not limited to, FAQ markup, Person markup, etc.

Keyword Cannibalization Improvements: Be able to identify and fix keyword cannibalization across pages by strengthening optimization signals on the priority page, while weakening optimization signals on less important pages.

Training Accountabilities:

Perform day-to-day responsibilities under general supervision

Handle intermediate optimization issues and problems within SEO campaigns and refer moderate to complex issues to leadership

Maintain intermediate knowledge of assigned vertical industry & current SEO trends, updates, and news 

Competencies

• Communicating SEO
• Speed & Efficiency
• Accuracy
• Data Interpretation
• Campaign Strategy
• Keyword Targeting
• Understanding of Redirects & 404s
• Crawling & Indexing
• Schema & Rich Snippets
• Site / URL Structure
• On-Page SEO 
• Content Writing
• Understanding of Backlinks 
• Local SEO (Google My Business)
• Google Guidelines
• SEO Tools

Success Metrics / Expected Output

• Monthly SEO Strategies - 7 hours/day
• Complete All Assigned SEO Strategies by End of Month

Education & Experience

• 2+ years of experience in a professional environment handling data-driven, problem-solving or detail-oriented tasks
• 1+ years of SEO related experience is required
• Digital marketing experience required and agency experience preferred
• Bachelor’s Degree preferred

Supervisory Responsibilities

This position does not currently manage any employees.

Position Type/Expected Hours of Work

This is a full-time, salary non-exempt position. Days and hours of work are Monday through Friday, 8:30 a.m. to 5:30 p.m. This position generally does not require long hours, weekend work or travel.

Work Environment

Must be able to use a computer and phone and remain in a stationary position 95% of the day

Computer/laptop

Processor: Intel Core i5 or higher

RAM: 8GB or higher 

Storage: 256GB SSD or higher Operating 

System: Windows 10 or macOS 

Display: 13-inch or larger screen size with a resolution of 1920x1080 or higher 

Battery Life: Minimum of 8 hours

Internet

10 Mbps download and 5 Mbps upload

Accessories

Webcam

Noise-canceling headset with mic

Work set-up

Professional/presentable background

Quiet and distraction-free area