Global Hola

We are seeking a part-time Growth Marketing Specialist to support a digital wellness and productivity brand. The ideal candidate will be experienced in influencer marketing, user-generated content (UGC) campaigns, and social media management. This role is perfect for a creative, results-driven marketer who understands community-driven growth strategies and can help expand the brand’s digital presence across multiple channels.

Work schedule

• 20-hr/week, part-time
• Available to support client in US Eastern Time

Responsibilities

• Source, outreach, and initiate partnerships with relevant influencers and key personas to support brand campaigns and drive user acquisition.
• Plan and execute UGC campaigns, sourcing authentic content that aligns with the brand’s voice and mission.
• Create and manage daily posting, engagement, and growth activities across social media platforms (Instagram, TikTok, Facebook, and others).
• Collaborate with the founders to ensure cohesive and compelling messaging across channels.
• Track influencer and UGC campaigns performance and provide regular reports with insights and optimizations.
• Stay up-to-date with trends in influencer marketing, UGC, and social media to inform strategies and campaigns.
• Provide strategic guidance to the founders on digital marketing initiatives, offering insights and recommendations to optimize growth and brand visibility.
• Support broader marketing initiatives aimed at growing brand awareness, user engagement, and retention.

Qualifications

• Proven experience in growth marketing, influencer marketing, and social media management.
• Strong understanding of content-driven marketing strategies for digital and mobile-first brands.
• Strong content creation skills with the ability to craft engaging, brand-aligned content for social media, influencer collaborations, and user-generated campaigns.
• Familiarity with influencer sourcing platforms, campaign management tools, and basic reporting/analytics tools.
• Excellent written and verbal communication skills.
• Ability to work independently while maintaining alignment with broader marketing goals.
• Experience in wellness, productivity, lifestyle, or mobile viral app-based businesses is highly preferred.
• Bachelor’s degree preferred, ideally in Marketing, Communications, Business, or a related field.

Computer/laptop

Processor: Intel Core i5 or higher

RAM: 8GB or higher 

Storage: 256GB SSD or higher Operating 

System: Windows 10 or macOS 

Display: 13-inch or larger screen size with a resolution of 1920x1080 or higher 

Battery Life: Minimum of 8 hours

Internet

10 Mbps download and 5 Mbps upload

Accessories

Webcam

Noise-canceling headset with mic

Work set-up

Professional/presentable background

Quiet and distraction-free area