Global Hola

We are seeking a highly experienced and sophisticated Real Estate Social Media & Content Producer to support a fast-growing real estate team. This role will focus on producing high-quality, engaging social media content for multiple real estate professionals, including personal branding and property-related marketing. The ideal candidate has strong video editing skills, understands the real estate industry, and can independently manage content workflows to help drive brand visibility and lead generation.

This position requires someone proactive, creative, highly organized, and capable of elevating content quality beyond entry-level execution.

Work Schedule

• Initially part-time (25 hours per week), with potential to scale to near full-time
• Flexible schedule aligned with U.S. business hours
• Immediate hiring required

Responsibilities

• Produce and edit short-form video content (Reels, TikTok, YouTube Shorts)
• for listings, branding, and lifestyle marketing, including multiple cut-down versions when applicable.
• Develop engaging real estate marketing content, including property highlights, listing status updates, educational posts, and personal branding content.
• Ensure every active listing is consistently featured in Stories while live and prepare posts for all major listing status changes.
• Manage content calendars and schedule posts across Facebook, LinkedIn, Instagram, TikTok, YouTube Shorts, and Google Business using a scheduling platform.
• Monitor and manage inboxes, DMs, and comments in a timely and professional manner.
• Engage daily from the primary agent’s account to increase visibility and community presence.
• Repurpose long-form content into short-form, high-performing social assets.
• Optimize captions, hashtags, cover images, cropping, and post structure to increase reach and engagement.
• Apply consistent branding elements, overlays, captions, and visual style across all content.
• Collaborate directly with team members to align messaging, brand positioning, and content priorities. 
• Produce branded social media templates and alternate versions for additional team agents. 
• Manage and distribute ready-to-use graphics to team members for their individual promotion.
• Oversee monthly newsletter production via Mailchimp, including securing content, formatting, sending, and creating alternate branded versions for team members. 
• Monitor engagement metrics and recommend content improvements and system enhancements to prevent missed marketing opportunities.
• Maintain organized digital asset management for videos, images, branding materials, and marketing collateral.
• Stay updated on social media trends and major local real estate news relevant to marketing strategy. 
• Support potential expansion initiatives including Meta Ads, Google Ads, SEO/AEO research, AI visibility research, and website/blog content development.

Qualifications

• Bachelor’s degree in Marketing, Communications, Digital Media, or related field preferred.
• Minimum 3 years of experience in social media content production.
• Proven experience supporting real estate professionals or brokerages strongly preferred.
• Strong video editing skills using tools such as CapCut, Adobe Premiere Pro, Final Cut Pro, or similar platforms.
•  Experience with social media scheduling tools and email marketing platforms (e.g., Mailchimp).
• Deep understanding of Instagram, TikTok, and short-form video best practices.
• Ability to produce polished, professional content with minimal supervision.
• Strong English communication skills.
• Highly organized, reliable, and capable of managing multiple content streams simultaneously.

Other requirements

Computer/laptop

Processor: Intel Core i5 or higher

RAM: 8GB or higher 

Storage: 256GB SSD or higher Operating 

System: Windows 10 or macOS 

Display: 13-inch or larger screen size with a resolution of 1920x1080 or higher 

Battery Life: Minimum of 8 hours

Internet

10 Mbps download and 5 Mbps upload

Accessories

Webcam

Noise-canceling headset with mic

Work set-up

Professional/presentable background

Quiet and distraction-free area